Archive for the 'Intellectual Property' Category

12 September 2019

Should I file a trade mark if I have been using it for years?

Trade marks are everywhere in our world and any business needs to understand how to protect their intellectual property just as much locally as globally. It has often been said that a trade mark can be your most important and valuable tool to market your business, your goods or services. Trade marks can be misunderstood. […]

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21 April 2016

Trade Marks – Have you considered protecting your logo or business name?

The best way in which to protect your interest in a logo or business name is by registering it as a trade mark in Australia with IP Australia. You should consider creating a distinctive trade mark if you wish to establish a brand so that your customers know that the goods or services are from […]

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15 May 2014

A Right To Be Forgotten? – The European Court Of Justice Rules Against Google

On Tuesday, the European Court of Justice ruled that Google must listen to, and in some cases comply with, an individual’s request for links to articles or websites containing their personal information be removed from the search engine’s results. This is a significant decision with regards to privacy law in Europe, and one which could […]

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30 October 2012

What is trademarking and why trade mark?

Clients often make the mistake of thinking their registered Business Name or Company Name gives them the exclusive right to use that name in the marketplace. The truth is that whilst your registered Business Name or Company Name will protect your interests in that name to an extent, a registered trade mark will offer a […]

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28 June 2012

Protect your smart idea

In difficult financial climates, the businesses that flourish are those that are not afraid to diversify the products or services that they offer to their clients or customers. Whether it is offering a new product to target a lower income segment of the market, or a Smartphone App to allow clients to access services remotely, […]

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